Home 2017-07-24T13:44:18+00:00


Nurturing Brands
to Unlock
Extraordinary Value

The Radicle Way

Learn More



Industry consolidation has created the opportunity for a true seed and nurture business focused on building sustainable capability to grow brands and create extraordinary value

To be successful, we will do things differently – The Radicle way – building the capability, partnerships and portfolio for long term success. Our pipeline of acquired brands and new-to-world innovations are all targeted at ‘hot’ categories.

Our vision is to be the number one brand building company(seed and nurture). We have assembled a world class team with considerable industry experience and highly networked the alcohol beverage sector and representing a broad spectrum of expertise.


Whats In A Name

In botany, the RADICLE is the first part of a seedling to emerge from the seed during the process of germination.

Radicle: The Philosophy

Is it new? Is it bold? Is there a great idea at its core? Will it create long-term value? Will consumers be motivated to buy?

WOODLAND originates from our home in Barbados.

What's In A Name

Our Brands

Our People

A Seed & Nurture Business Team

Damian McKinneyDamian McKinneyChairmanhttp://www.linkedin.comhttp://woodlandradicle.com/wp-content/uploads/pdf.pdf

Founding Partner of McKinney Rogers, a global management consultancy advising some of the biggest companies in the world.

12 years advising top executives in the drinks industry.

Steve WilsonSteve WilsonCEO & Marketing Director

45 years in the drink industry creating and building new brands and innovating on existing brands globally.

Associated with a number of major brand successes; these including Baileys Irish Cream, Ciroc vodka and Smirnoff Ice.
Allan RieneckerAllan RieneckerHead of Finance &
Business Development

Strategy and business execution support for leading companies in the Spirits, Beer and Wine industries.

Nine years in senior roles in Diageo including Finance Director of Global Marketing and Strategy director of International region, £350m sales across 35+ countries.
Tom JensenTom JensenHead of the Americashttp://www.linkedin.com.http://woodlandradicle.com/wp-content/uploads/pdf.pdf

Over 30 years experience in the drink industry.

Past President and CEO of Remy Cointreau USA. Numerous executive roles at Allied Domecq, Hiram Walker and E & J Gallo Winery.
Anthony WilsonAnthony WilsonSupply, Quality &
Logistics Director

A high-profile career in brand innovation and extensive experience in creating world class liquids across a wide range of drinks categories including both alcoholic and non alcoholic.

Several high profile technical leadership roles scaling products from creation to bottling, ensuring both the commercial and technical feasibility. A lead role in the creation of many innovations including Baileys Chocolat Luxe, Smirnoff cocktails, Mahiki, and Malfy gin.
Liz WardLiz WardFinance Directorhttp://www.linkedin.comhttp://woodlandradicle.com/wp-content/uploads/pdf.pdf

PwC trained chartered accountant with 19 years experience across the FMCG and entertainment sectors.

Includes 9 years at Diageo, specialising in both controls and compliance, and commercial finance.
Gale Smart BarkerGale Smart BarkerSupply & Logistics Manager

An accounting, administration and logistics professional with over 15 years’ experience in the accounting and administration field and five years plus in the alcoholic beverage field.

An accounting, administration and logistics professional with over 15 years’ experience in the accounting and administration field and five years plus in the alcoholic beverage field.

Our Office

Contact Us

Woodland Great House
Woodland, St. George
BB19130, Barbados
West Indies

Telephone: +1 (246) 621 2101

Where To Find Us

Send Us An Email